Email marketing: how it works
An email marketing campaign is easy to set up and keep track of, which makes it a good choice for small businesses. You can add a way to sign up for your newsletter to your website, for example. As more people sign up, you can send newsletters to a larger and larger group of people. You can also tell people to sign up for the newsletter on your social media pages.
A regular newsletter is an easy and effective way to share news about your business, upcoming events, and special offers. Email software also makes it easy to send promotional emails automatically to customers who haven’t bought anything in a while.
With email marketing, you can reach out to specific groups of customers or even just one person. One way to do this is to give each customer a special deal on goods or services on their birthday. For example, on a customer’s birthday, a restaurant might send them an email with a coupon for 50% off an entree. Personalization like this helps a business build and keep a relationship with a customer, which can lead to more sales and customer loyalty.