Title Tag Tips
You should follow some rules when writing title tags to make them better for both search engines and people. You should already know what keywords to use. Of course, should have done your research. One way to think about a title tag is as a headline for ads. Mind the length of the title. Even though there isn’t always a limit. You don’t want the search engine to cut off your title tag. Don’t use all capital letters because it’s hard to read. It will cut into the character limit, which is based on pixels and not actual characters. Even if a title tag is shorter than the pixel limit, Google will sometimes cut it off. When writing title tags, you can use tools to see what Google will show.
Branding in the Title Tag
Some people say that putting your brand in the title tag isn’t necessary, but putting your brand in the title tag can help raise brand awareness. At the same time, having a well-known brand could help increase the number of clicks. Still, it’s best to put your brand at the end of the tag. So, that an important keyword doesn’t cut off and the keyword gets more weight than the brand. For proper SEO, the order should be Primary Keyword, Secondary Keyword, and Brand Name. Even, though title tags are a big part of SEO. Therefore, you still need to write for your readers. You want to bring in customers who will like what you have to say. When you think about how people will use your website and who you want to bring there. Furthermore, it will help your SEO.